Monaargy

About Moona

Moona Ssahni

CA · CFO · Coach · Author

25+ years of CFO-grade financial leadership from steering one of India's most iconic IPL franchises for 17 years to building the financial backbone of founder-led businesses across industries. Moona brings the rigour of institutional finance to the world of growth-stage founders.

Chartered Accountant

ICF-Certified Coach

NLP Practitioner

IICA Independent Director

Former CFO, Rajasthan Royals

Author - Money Karma

25+

Years Financial
Leadership

17

Years at
Rajasthan Royals

50+

Founders
Advised

₹5,000 Cr+

Capital Raised
& Structured

What Moona Does

Two Worlds. One Financial Mindset.

Moona operates across two distinct platforms – both rooted in the same conviction: that financial clarity changes everything.

B2B — For Founders

Monaargy Consultancy

CFO-grade financial strategy for founder-led and growth-stage businesses. Through Fractional CFO Services, Debt & Equity Advisory, M&A Advisory, and Tax Advisory — Moona becomes the financial backbone that founders never had but always needed.

B2C — For Everyone

Happy Money Mantra

A platform dedicated to the psychology of money and personal finance. Through YouTube, Instagram, her debut book Money Karma, and 1:1 coaching — Moona helps individuals fix their relationship with money from the inside out.

Credentials

Built Over 25 Years. Deployed Every Day.

Every credential Moona holds is active, not decorative.

Chartered Accountant

Institute of Chartered Accountants of India – the foundation of all financial rigour.

CFO & Chief M&A Officer

17 years at Rajasthan Royals IPL franchise driving capital, compliance, and M&A strategy.

ICF-Certified Coach

International Coaching Federation certified, applying behavioural depth to financial advisory.

NLP Practitioner

Neuro-Linguistic Programming- understanding the mental frameworks that drive financial decisions.

IICA Independent Director

Indian Institute of Corporate Affairs certified governance-ready for board-level mandates.

Author - Money Karma

Debut book: 9 Mantras to Fix Your Relationship with Money. Om Publications, July 2026. First of a three-book deal.

The Moona Flywheel

How It All Connects.

Three platforms. One mission. Each feeds the next.

1

Happy Money Mantra

B2C content, coaching, and community around the psychology of money. Builds trust with founders before they even need a CFO.

2

Money Karma (Book)

The bridge asset positions Moona as a thought leader across both audiences and creates the deepest credibility layer.

3

Monaargy Consultancy

B2B advisory where founders graduate to. CFO-grade strategy, capital advisory, and M&A at a fraction of the full-time cost.

Work With Moona.

Whether you need a financial backbone for your business or clarity in your personal relationship with money, the conversation starts here.