Monaargy

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STRATEGIC FINANCE PARTNER

You Don't Need More Reports.
You Need A Financial Backbone.

CFO-Grade Financial Clarity For Founders From 0 to 500 Cr.

Monaargy helps founders move from guesswork to governed growth through strategic finance, financial models, MIS dashboards, cash visibility, and fundraising readiness – without the full-time CFO cost.
  • 50+ Founders Advised
  • ₹200+ Cr Cash Under Visibility
  • Fundraise-Ready MIS Built
Book A 30-Min Discovery Call
  • Free 30-min call.
  • No obligation
  • Reply within 24 hrs
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Businesses

For Founders Who Need Numbers to Drive Decisions

If your business is growing but your numbers are not driving decisions, you are scaling on instinct. Monaargy gives founders CFO-level financial clarity, decision systems, cash visibility, and investor readiness without hiring a full-time CFO.

  • CFO for All, 12-month strategic finance programme
  • Fractional CFO and virtual CFO services
  • MIS dashboards, cashflow trackers, and financial models
  • Fundraising, valuation, debt and equity readiness
  • Pricing, unit economics, margins, and growth scenario planning
Take our 5-minute Founder Financial Diagnostic quiz

Individuals

For Individuals Who Want Money to Feel Clearer

Practical money clarity for individuals and young professionals who want to understand their money better, make calmer decisions, and build a healthier relationship with finances.
  • Feel less anxious and more in control of money decisions
  • Build simple financial habits without jargon or judgment
  • Understand saving, investing, debt, and long-term choices with more clarity
  • Start with resources, then move into coaching or community when ready
Take our 5-minute Personal Financial Diagnostic quiz

C3 Framework

The C3 Framework: Clarity. Control. Confidence.

Monaargy’s C3 Framework helps founders move from financial guesswork to CFO-grade decision-making. Across 12 months, we build the financial clarity, operating control, and investor confidence needed to scale with discipline.

C1 – Clarity

Understand where the business really stands. We decode unit economics, pricing, cost structure, break-even point, cash position, and the numbers that should guide founder decisions.

C2 – Control

Build the systems that make financial discipline repeatable. MIS dashboards, cashflow tracking, runway modelling, decision rules, and monthly financial reviews become part of how the business operates.

C3 – Confidence

Prepare the business for bigger decisions. Investor-ready financials, valuation frameworks, fundraising strategy, growth scenarios, and due diligence readiness give founders the confidence to scale or raise.

See How C3 Works for Your Business

Results and Client Stories

Case Study 01

Iron Lady

  • Problem
Iron Lady needed valuation clarity, funding support, and strategic direction for new business segments.
  • Solution

Moona supported valuation, first-round funding readiness, and strategic planning for ancillary revenue and future business growth.

  • Outcome
Iron Lady secured its first round of funding, with Moona’s strategic guidance contributing to valuation clarity and growth planning.
Mona played a key role in determining Iron Lady's valuation and securing our first round of funding. As a strategic advisor, she is crafting plans to drive ancillary revenue and establish new business segments. Her vision and commitment have been a cornerstone of our growth
Rajesh Bhat
CEO, Iron Lady

Case Study 02

Dhruv Kapoor Designs

  • Problem
Dhruv Kapoor Designs needed stronger financial modelling, debt financing support, and a more structured financial transformation path.
  • Solution
Monaargy provided fractional CFO services, helped redefine the financial model, and supported debt financing.
  • Outcome
The company secured debt financing and moved into a stronger financial transformation journey.
Our engagement with Monaargy for Fractional CFO Services has been a game-changer. We've successfully redefined our financial model, secured debt financing, and embarked on a transformative journey propelling our business to new heights.
Savleen Bindra
COO, Dhruv Kapoor Designs

Founder

Moona Ssahni

Moona Ssahni is the Founder & CEO of Monaargy and a finance leader with 20+ years of experience across CFO advisory, fundraising, valuation, financial strategy, and business transformation. From IPL-franchise CFO experience to advising founders across fashion, FMCG, wellness, and D2C, Moona brings CXO-level financial thinking to companies that need sharper decisions without the cost of a full-time CFO.

Credentials:

  • 20+ years of financial expertise
  • Former CFO / strategic finance leader associated with Rajasthan Royals IPL franchise
  • Fractional CFO and advisor across fashion, FMCG, wellness, D2C, and startup businesses
  • Debt and equity financing advisory, valuations, first-round fundraises, and investor readiness

Key achievements:

  • 30 companies advised
  • ₹500 Cr capital facilitated
  • Former CFO / strategic financial advisor for Rajasthan Royals
  • Supported founders with valuations, debt financing, financial modelling, and fundraising readiness

Personal philosophy:

Money is Energy. When founders understand their numbers clearly, they stop reacting and start governing. Moona’s work is built around turning financial confusion into clarity, control, and confidence.

Key Metrics

20+

Years of financial expertise

30

Companies advised

₹500 Cr

Capital facilitated

₹3L – ₹36L

Packages per annum

What's included
  • 12–15
    Sessions per year
  • 1 Year
    CFO for All programme
  • 13-Week
    Rolling cashflow tracker
  • MIS
    Dashboard included
  • Investor
    Metrics pack included

Financial Wellbeing

Financial wellbeing begins when money stops feeling like pressure and starts becoming a source of clarity. Moona helps individuals understand their financial patterns, make better decisions, and build confidence without jargon or judgment.

Key offerings / programs

  • Money clarity coaching
  • Personal financial wellbeing sessions
  • Book-led learning journey
  • Community / newsletter
  • Future group programmes or money circles

What users can expect

  • Clearer thinking around money
  • Less anxiety around financial decisions
  • Better saving, investing, and debt habits
  • Simple frameworks for everyday decisions
  • A healthier relationship with money

See How C3 Works for Your Business

Money Karma

9 mantras to fix your relationship with money

  • Coaching is open
  • Book release in 1 month
  • 1:1 coaching is open
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Consult? Call Us

+91-84322 23666

Lead Magnet

Get the Founder Financial Diagnostic

A quick diagnostic to help founders understand whether their numbers are strong enough for scale, fundraising, and better decision-making.

Offer:

  • Free Founder Financial Diagnostic Scorecard

What users will receive:

  • A clarity score across runway, unit economics, gross margin, cashflow, MIS, and break-even readiness
  • Recommended CFO support level
  • Suggested next step based on business stage
  • Option to book a 30-minute discovery call
  • Access to Monaargy’s finance insights and programme updates
Take our 5-minute Founder Financial Diagnostic quiz

Get the Founder Financial Diagnostic

A quick diagnostic to help founders understand whether their numbers are strong enough for scale, fundraising, and better decision-making.

Offer:

  • Free Founder Financial Diagnostic Scorecard

What users will receive:

  • A clarity score across runway, unit economics, gross margin, cashflow, MIS, and break-even readiness
  • Recommended CFO support level
  • Suggested next step based on business stage
  • Option to book a 30-minute discovery call
  • Access to Monaargy’s finance insights and programme updates
Take our 5-minute Founder Financial Diagnostic quiz